Fractional CMO & Creative Director blending strategy, psychology, and design to grow bold brands. I help teams connect vision to execution—leading from the front with accountability, clarity, and results.
ABOUT ME
I’m Rob—a hands-on creative turned strategic leader. For over a decade, I’ve led brand transformations, aligned creative with revenue goals, and managed teams that turn marketing strategy into measurable growth.
Whether you’re building a new campaign, reworking your brand from the ground up, or need someone to lead the marketing charge—I bring clarity, consistency, and accountability to the table.
I’ve built my career in the real world—not in theory. And I still get my hands dirty every single day.
Case Studies:
AVANI: Clean Living
Avani’s all about bringing you apparel and home goods that actually make a difference—clean, eco-friendly, and damn good quality. We use cutting-edge silver-ingeo tech in our fabrics, keeping germs and bacteria out for a healthier, fresher home. It’s sustainable, smart, and built for real life—whether you're dressing up or setting up.
Challenge:
AVANI needed to relaunch with a clean, relevant brand that stood out in a saturated wellness space.
Outcome:
Increased IG engagement by 42%. Established a new visual identity that directly influenced DTC conversions and wholesale inquiries.
My Role:
Led brand strategy, content design, and campaign execution. Aligned all visuals to resonate with their eco-conscious, style-driven audience.
ZIVA USA
Serving as Creative Director, I partnered closely with the ZIVA team to lead their U.S. market launch. I directed our internal team across strategy, creative, and execution—building a full-funnel campaign that introduced the brand, drove early sales, and positioned ZIVA for long-term growth in a new market.
Challenge:
ZIVA—an elite, European fitness brand—was expanding into the U.S. market for the first time. Despite global credibility, their presence in the States was nonexistent. They needed more than just visibility—they needed market traction in both DTC and commercial sectors.
Outcome:
ZIVA’s U.S. launch campaign delivered strong performance across every channel. Google and Facebook ads drove over 19 million impressions combined, while OTT video placements held a 98.9% completion rate—indicating high audience engagement. DTC website sales launched successfully, Amazon sales climbed 16%, and social engagement skyrocketed across platforms. Facebook impressions grew by 786%, engagement by 314%, and Instagram reach increased by over 1.1 million. The brand entered the U.S. market with momentum, clarity, and a scalable foundation for growth.
My Role:
As Creative Director, I led strategy and execution across brand, marketing, and content. My team was responsible for aligning U.S. market expectations with the premium nature of ZIVA’s offering—while generating measurable results quickly.
Rule One Proteins
Rule One is a premium sports nutrition brand focused on high-performance protein and supplement formulas. I worked with their team to sharpen their brand identity, expand digital reach, and grow DTC sales in a saturated fitness market.
Challenge:
Rule 1 needed to stand out in the hyper-competitive fitness supplement market. Despite having a loyal customer base, their branding and digital presence lacked the edge needed to grow DTC sales and expand internationally.
Outcome:
Our work drove a 26% YoY sales increase. We modernized the brand, launched multi-language packaging for global distribution, and built a performance-focused website that improved UX and conversion. Strategic content and athlete-led campaigns strengthened community engagement and positioned Rule 1 as a go-to brand in the sports nutrition space.
My Role:
As Art Director, I led brand strategy and creative execution across all touchpoints—label redesigns, a full website rebuild, digital campaigns, and athlete promotions. I aligned our team around a clear visual and messaging strategy to differentiate Rule 1 from the crowd.
McMurray Stern
McMurray Stern is a B2B specialty contractor providing automated and static storage and retrieval systems for industries like healthcare, education, public safety, and grocery.
Challenge:
McMurray Stern needed a modern rebrand to position themselves as an innovative leader in automated storage while honoring their legacy in static systems.
Outcome:
Reduced website bloat by 67% while improving clarity and lead flow. Created a unified brand identity, integrated HubSpot for sales tracking, and repositioned McMurray Stern as a competitive, future-ready industry leader.
My Role:
Led brand strategy, concept development, and full design execution. Directed a team through audience discovery, visual identity creation, website rebuild, and marketing system integration.
Brands I Have Worked For
and Worked With:
Kind Words:
From Colleagues, Managers, and Clients.
Jen Goding
Web Dev. @ Echelon Front
Few people have an opportunity to work with a coworker who is also a great teacher and leader. I've had the pleasure of working with Rob for the past two years at Symboliq Media, a local digital marketing agency out of Geneva, IL. We've collaborated on many projects and Rob has demonstrated his quality time and time again with his efficiency, professionalism, expert creativity, and value of teamwork. Rob would be an asset to any team and has my highest recommendation.
Parker Lee
Art Director @ Red Caffeine
Rob is a brand leader. No matter the scope of the project Rob has always efficiently and creatively executed. I have both directly managed and worked alongside Rob in different capacities for several years and have known him for over a decade. I can personally vouch for the quality and thought that goes into every piece he creates. Rob is a jack of all trades in the best possible way. Having personally tasked him in the past with several difficult to-dos and been beyond pleased with the end results, I have zero doubt that he would make a core addition to any team or project and would be happy to personally recommend him at request.
Ryan Green
Engineer @ SDVI Corporation
Rob is one of the most creative individuals I’ve had the pleasure to work along side. He was an empathetic leader with his colleagues and is an incredibly thoughtful and personable person when working with clients. His dedication to his craft shows through in his impressive work and he is a catalyst when it comes to making the company a better place. I can think of multiple times sitting with him and the team brainstorming new ideas where he would either introduce “the one” or happily grow upon and improve an idea of someone else’s. He’s both that team player and leader hybrid that ever company tries to find. Not only that, he’s just an all around great guy!
Sam Neuhring
Co Founder @ Meta Gals
Rob Moeller understands hard work and attention to detail. He is very easy to work with and holds up a team with his design knowledge and his great personality. I'd call that a win, win folks! I highly recommend Rob to any design department looking for someone who sets the bar high.
Let's Work Together!
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